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Business

An attorney with employment litigation experience has advice for small businesses after the downfall of Andrew Cuomo. The former New York Governor resigned last month amid sexual harassment allegations. “Times have changed,” writes Peter J. Glennon, founder of the Glennon Law Firm. “ “Boorish behavior may have been ignored in the past. However today you will have to answer for engaging in behavior that harasses or discriminates, especially against women. They will no longer tolerate it.”

It’s easy to look at color as a small detail or nuance in the grand scheme of marketing. After all, color is simply meant to compliment or highlight certain elements, right? Well, not exactly. Color psychology actually has a huge impact on how people perceive your brand. If you aren’t respecting this fact, then you’re missing out.

Now more than ever, social media is providing businesses with the platform, exposure and increasingly visual opportunity to create, promote and validate branding. Social media for B2B and B2C enterprises of all sizes, markets and disciplines is ripe for brand engagement — but tweet carefully! The most creative social media branding campaigns can crumble with one poorly timed post.

Although hay dryers are a staple throughout Europe, they are few and far between on US farms. But as climate change intensifies, that's changing.

What’s the difference between the confident entrepreneurs who lead growing businesses and owners who can’t get out of survival mode? It all comes down to this: All successful businesses have a clear marketing strategy that makes everything they do more effective.